Zumba Fitness or the Zumba Program is a dance fitness program created by Colombian dancer and choreographer Alberto "Beto" Perez during the 1990s. Zumba involves dance and aerobic elements. Zumba's choreography incorporates hip-hop, soca, samba, salsa, merengue, mambo, martial arts, and some Bollywood and belly dance moves. Squats and lunges are also included. Zumba Fitness, an organization that sells Zumba videos and products, does not charge licensing fees to gyms or fitness centers.